National brand spokesperson, Shengmen Windows & Doors, leads the development of the window and door industry as a “powerful engine.”

Release time:

2022-03-22

“National Brand, Qunsheng Doors & Windows” shone brightly in CCTV’s 2022 program “Forging National Brands—Inheriting the Artisan Spirit.” Backed by CCTV’s authoritative endorsement, Qunsheng Doors & Windows has stepped into the spotlight, earning a prime position on China’s grand brand stage!

National Doors and Windows – Qun Sheng Leads the Way with Momentum!

As a benchmark for the industry in the new era, Qunsheng Group is poised for continued growth in Yongkang—the “Hardware Capital of China.” With over three decades since its inception, the brand has remained true to its original aspirations and upheld the spirit of craftsmanship. From steady accumulation to industry leadership, Qunsheng embraces a forward-looking vision that spans both China and the world, “pursuing perfection and serving society.” By gaining deep insights into China’s emerging consumption trends and staying attuned to the pulse of innovation, Qunsheng, with its pioneering spirit, elevates the quality of life and sense of happiness for hundreds of millions of Chinese households, safeguarding the peace of mind and reassurance within every home.

Looking back on countless moments of glory, Qunsheng Doors and Windows has earned a stellar reputation—receiving dozens of prestigious honors including “China’s 500 Most Valuable Brands,” “China’s Top 500 Private Enterprises,” “China’s Top 100 Private Service Enterprises,” “Top 100 Zhejiang Entrepreneurs Nationwide,” “Top 30 Chinese Private Enterprises in Independent Innovation Capability,” “Top Ten Platinum Awards in China’s Door Industry,” “Top 100 Most Promising Growth Companies in Zhejiang,” and “National AAA Credit-rated Enterprise.” Moreover, the company has earned a string of authoritative industry certifications—including ISO9001:2015 Quality Management System, ISO14001:2015 Environmental Management System, ISO45001:2018 Occupational Health and Safety Management System, “Made in Zhejiang” certification, and EU CE certification—thus etching its name in history with brilliance and honor.

Chinese culture boasts a long history and profound depth. The history of China’s doors and windows can be traced back as far as the Shang and Zhou dynasties. Qunsheng Doors & Windows carries forward and promotes the enduring excellence of Chinese culture, standing tall on the shoulders of CCTV’s giants to raise its loudest voice! Building upon our heritage, we embrace innovation and forge ahead with high-quality products and a forward-thinking development philosophy, thus ushering in a new era of upgrading China’s doors and windows industry. Starting from perfecting each individual door and window, Qunsheng relentlessly pursues excellence, enabling China to establish its own modern, national brand of doors and windows—growing alongside the high-quality development of China’s secure and comfortable homes.

CCTV is shaping a national brand IP.

Qunsheng Enters the “Fast Lane”

In today’s China, pursuing a “brand strategy” has become an essential path for Chinese enterprises to achieve sustainable development. The “national trend” is gaining momentum, and national brands—representing the most advanced productive forces in their respective industries—are riding this wave and rising rapidly. It has become both the responsibility and obligation of leading enterprises in the new era to “boost national brands” and “promote high-quality development of national brands.” Qunsheng Doors & Windows has embarked on a brand-building journey—from focusing solely on quality to securing endorsement from CCTV and deeply cultivating its brand—and is now spearheading industry development as a trailblazer.

Based on CCTV’s “Forging National Brands—Inheriting the Spirit of Craftsmanship,” and leveraging CCTV’s trusted brand authority, we’re transforming Qunsheng Doors & Windows into a nationally recognized brand IP, unlocking greater brand value, achieving integrated “brand performance,” and enabling a leapfrog upgrade of this national brand, thus placing it on the fast track toward higher quality and efficiency in the doors and windows industry.

Through CCTV—the premier media outlet and a national platform that showcases the confidence of Chinese brands and the superior quality of their products—Qunsheng Doors & Windows has joined forces with leading enterprises and outstanding brands from various sectors across China, standing shoulder to shoulder with them in CCTV’s dazzling constellation of national brands. This underscores Qunsheng Doors & Windows’ meticulous craftsmanship and profound corporate strength. By taking center stage on the “pinnacle” of national media, Qunsheng has risen to become a powerful driving force leading the development of the doors and windows industry, fulfilling its mission of propelling the industry’s transformation from manufacturing toward “intelligent” manufacturing. As a result, Qunsheng Doors & Windows has significantly enhanced its brand reputation and influence in the market, laying a solid foundation for its enduring success and continued leadership in the industry.

Through the all-media dissemination system of CCTV’s special project, “Forging National Brands—Inheriting the Spirit of Craftsmanship,” the national brand group Qunsheng Doors & Windows has established a comprehensive, multi-channel communication network. This initiative has brought CCTV’s influence down to the grassroots level, enabling high-density, three-dimensional, and nationwide coverage across all media platforms. As a result, Qunsheng Doors & Windows has sparked widespread public attention and significantly boosted its national brand recognition. By telling compelling stories about China’s national brands, Qunsheng Doors & Windows remains committed to upholding its responsibility for heritage preservation and embracing the mission of national rejuvenation. Using patriotic sentiment as a bridge, it has forged strong connections with consumers, deeply embedding the brand’s image in people’s hearts and fostering a societal consensus that Qunsheng Doors & Windows is truly “the nation’s doors and windows.” This effort not only accelerates the revitalization of China’s national brands but also lays a solid foundation for building a strong nation.

“Building National Brands · Inheriting the Spirit of Craftsmanship”

Building the Great Wall of the National Economy

The national brand Qunsheng Doors & Windows has consistently remained at the forefront of the industry, advancing hand in hand with the nation and creating one legendary chapter after another. Looking ahead, we will keep forging ahead with unwavering determination, continuing to develop even higher-quality door and window products. With a broad global perspective, we will showcase the confidence of the Chinese nation and establish ourselves as a new symbol of pride for China’s national brands.

Battling wind and rain, only national brands can remain strong and enduring over time. And only national brands can capture the hearts and minds of Chinese consumers, becoming their first choice for pursuing a high-quality lifestyle.

CCTV’s “Forging National Brands—Inheriting the Spirit of Craftsmanship” aims high, continuously advancing the national brand-strengthening strategy, nurturing an ever-growing number of renowned national brands, and building a Great Wall of the national economy—working together with these national brands to usher in a new era of glory!